Do you think a bottle of beer for $765 is strange? Wait till you see how it is packaged!!
There are three things that make BrewDog’s End of History beer exciting. First, its 55% alcohol, which makes it the strongest beer, infused in the world… maybe even the strongest in the history of beers. Second, it’s priced at $765 a bottle, making it the most luxurious beer on the market. (Just 12 bottles were produced.) And, finally, it’s box up inside of a dead, preserved animal. Four squirrels, seven weasels and a hare were used as packaging materials for the potent brew.
This beer is a daring blend of strangeness, creativity and rebellion changing the general perception of beer one stuffed animal at a time. The impact of The End of History is a perfect conceptual marriage sandwiched between art, taxidermy and craft brewing. The bottles are at once gorgeous and worrying – they upset conventions and break taboos, just like the beer they hold within them.”